Finding net zero narratives that resonate with residents in East Birmingham

What does net zero mean to you? It’s a tricky question, isn't it?

Let’s face it, to every person on the street it probably doesn't mean much, it could be misconstrued as just another buzzword but that is a trap we need to try and avoid. Why? Because if we really want our communities here in East Birmingham to come with us we need to craft a narrative that resonates with them and use that to form outreach.